Pascaline has more than twenty years of experience as a senior business development executive in media, publishing, technology and internet startups, including Apple Computer. She is involved with NGOs in the fields of healthcare and human rights, including Human Rights Watch and the International Aids Alliance. She sits on the board of the New York Fund for Public Health, which assists the NYC health department with incubating new public health initiatives. She is also the driving force behind THE C WORD’s outreach and engagement campaign. She and David are first cousins; they grew up together in Paris.