Cassie Jaye founded Jaye Bird Productions in 2008 to produce documentaries that expand the mind and encourage critical thought on politically polarizing issues. Jaye’s directorial debut was DADDY I DO (2010), a feature documentary that examined Abstinence-Only Programs in America. DADDY I DO was an Official Selection at ten film festivals and garnered six awards. Universities, women’s groups, health organizations and sex education activists have sponsored DADDY I DO screenings to encourage discussion on the future of Sex Education in America.
In 2012, Jaye released her second feature documentary THE RIGHT TO LOVE: AN AMERICAN FAMILY. The film featured the Leffew Family, Jay and Bryan Leffew and their two adopted children Daniel and Selena. Jay and Bryan were one of the 18,000 same-sex couples that married in California before Proposition 8 passed. The film put a face to the debate around marriage equality, gay adoption, bullying, and LGBT youth suicide. THE RIGHT TO LOVE won four Telly Awards including Best Social Issues Documentary in 2012.
Jaye has also directed many short documentaries, including: FACES OVERLOOKED, which exposed Marin County’s hidden hunger, MAKING MOTHERS VISIBLE which was created for the International Museum of Women, THE STORY OF GOLDIEBLOX which won the audience favorite award in Morgan Spurlock’s ‘Focus Forward Filmmaker Competition’, and "eMILY'S oZ" a documentary ad campaign that Jaye directed for Xfinity Comcast, which brought to life the imagination of a 7 year old blind girl.
What reviewers have said of Cassie Jaye’s work:
“She is better than good at what she does; the word brilliant comes to mind.”
– Frank Schaeffer (referring to “Daddy I Do” and “The Right to Love”), The Huffington Post
“This is a skillfully-made documentary with a point of view and a tender touch.”
– Mike McGranaghan (referring to “The Right to Love”), The Aisle Seat
“Throughout the film, Jaye keeps a steady hand and manages to gather and share information without judging nor proselytizing.”
- Barbara DeGrande (referring to “Daddy I Do”), Suite 101
“Jaye proves that she's an intelligent enough director to trust that you're able to evaluate the facts and make up your own mind.”
- Jen Johans (reffering to “Daddy I Do”), Film Intuition