State Farm’s one-year sponsorship of the Iditarod has ended. The insurance company severed ties with the deadly race after more than 95,000 PETA supporters contacted executives to urge them to stop sponsoring the event. As thanks, PETA has sent the company a box of vegan chocolates.
UPDATE: The 2017 Iditarod Has Now Led to the Death of FIVE DogsAt least 151 dogs have died in the history of this cruel event, including five during the 2017 Iditarod. Enough is enough.
In its correspondence with State Farm, PETA noted that dogs bred for racing are left chained up in the snow and may be killed when they don’t make the cut. Those used in the Iditarod are forced to race nearly 1,000 miles in under two weeks through biting winds, blinding snowstorms, subzero temperatures, and treacherous ice. Their feet often become bruised and bloodied, and many dogs pull muscles, incur stress fractures, or are afflicted by diarrhea, dehydration, intestinal viruses, and even deadly catastrophic muscle breakdown.
Like Wells Fargo, Guggenheim Partners also recently confirmed that it no longer sponsors the Iditarod, and many more companies cut ties with the race years ago, including Costco, Maxwell House, Nestlé, Panasonic, Pizza Hut, Rite Aid, and Safeway. PETA is now calling on Coca-Cola and others to stop sponsoring the race.
Watch the award-winning new documentary Sled Dogs by director Fern Levitt, which throws back the curtain on the ugly behind-the-scenes cruelty in the dog-sledding industry and is helping to end this deadly race.
Even though major brands severed ties with the Iditarod years ago, others continue to sponsor this cruelty, and they need to hear from you. Click the button below to join PETA in urging Coca-Cola to end its sponsorship of this abusive race, in which dogs are run to their deaths.